Klarna and Zalando are enhancing the shopping experience in Southern Europe.

In a groundbreaking collaboration set to reshape the retail landscape in Southern Europe, Klarna, the global AI-driven payment network, and Zalando, a leading online destination for fashion and lifestyle, have officially announced a strategic partnership. The primary objective is to elevate the shopping experience for customers in France, Italy, and Spain by introducing Klarna's acclaimed "Pay in 3" product into Zalando's esteemed fashion store.

The partnership, effective immediately, is positioned to revolutionize the way Zalando's customers navigate their shopping journeys. Klarna's "Pay in 3" product, a symbol of flexibility and convenience, allows customers to seamlessly split their payments into three equal parts. This unique offering not only grants the freedom to enjoy purchases immediately but also provides customers the opportunity to try out products before committing to full payment. A key benefit is the convenience of deferred payment, an option that is not only flexible and secure but also entirely interest-free. This innovation is designed to assist customers in making informed decisions, saving time, money, and providing peace of mind.

"Klarna is thrilled to join forces with Zalando, a trailblazer in the European fashion scene, to introduce our groundbreaking payment solutions in Southern Europe," expressed Joséphine Soublin, Country Head for France at Klarna. "By integrating 'Pay in 3' into Zalando's platform, our shared goal is to create an unparalleled shopping experience that provides consumers with the flexibility and control they desire when navigating fashion purchases. We look forward with excitement to the positive impact this collaboration will have on customers in France, Italy, and Spain."

Tessa Roetzmeier, Product Manager at Zalando Payments, confirmed Zalando's commitment to providing optimal convenience to its customers and stated:

"At Zalando, our focus has always been to provide our customers with the most convenient shopping experience tailored to local preferences and individual needs. We are excited to collaborate with Klarna and introduce Klarna's 'Pay in 3' to our customers in France, Spain, and Italy. This partnership enables us to enhance our customers' payment flexibility by offering them another option that aligns with their individual circumstances."

With Zalando as a prominent fashion destination in Southern Europe and Klarna's extensive network spanning over 150 million customers and partnering with over 500,000 merchants across 45 markets, this collaboration marks the beginning of a strong partnership between Klarna and Zalando in France, Italy, and Spain. The joint effort is positioned to redefine future shopping experiences in the region.

About Klarna

Since 2005, Klarna has aimed to accelerate commerce with the consumer's needs at the forefront. With over 150 million global active users and 2 million transactions per day, Klarna's fair, sustainable, and AI-driven payment and shopping solutions are revolutionizing the way people shop and pay online and in-store. It empowers consumers to shop smarter with greater confidence and convenience. Over 500,000 global retailers integrate Klarna's innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy's, Ikea, Expedia Group, Nike, and Airbnb. For more information, visit Klarna.com.

About Zalando

Zalando is a leading European e-commerce destination for fashion and lifestyle. Founded in Berlin in 2008, Zalando offers full outfits from head to toe to over 50 million active customers in 25 markets, providing clothing, shoes, accessories, and beauty products. The range of international brands spans from globally renowned names to local labels. Zalando offers a complete fashion experience for inspiration, innovation, interaction, and shopping. As Europe's most fashion-conscious tech company, Zalando works hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and every crucial actor in the Zalando story. Zalando's vision is to be the starting point for fashion with a net-positive impact for people and the planet.

Source: Press Release